Privacy Policy

Last updated: October 8, 2026

Birthwish™ operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Birthwish™ is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us, including information you provide when contacting us, such as through customer support inquiries.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to provide technology, payment processing, fulfillment, analytics, customer support, or other services on our behalf.
• From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use your personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account or order, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and create a customized shopping experience.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or other permitted methods, and showing you advertisements for products or services on our website or other websites.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, and protect our Services, customers, and business.
• Communicating with You. We use your personal information to provide customer support, respond to your questions or requests, provide information about your orders, and maintain our relationship with you.
• Legal Reasons. We may use your personal information to comply with applicable laws, regulations, legal obligations, or valid legal processes, including requests from law enforcement or governmental agencies, to participate in legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other service providers that perform services on our behalf, including website hosting, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
• With business and marketing partners that help us provide marketing services or advertise our products. For example, we may use Shopify or other advertising services to support personalized advertising based on your interactions with our website and other online services.
• When you direct, request, or consent to our disclosure of information to third parties, including when necessary to fulfill and ship your order.
• With our affiliates or related business entities, where applicable.
• In connection with a business transaction, such as a merger, acquisition, sale, restructuring, bankruptcy, or other business transfer.
• When required to comply with applicable laws, regulations, legal processes, or governmental requests, or when necessary to protect the rights, property, safety, and security of Birthwish™, our customers, or others.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate and improve our website, remember your preferences, understand how visitors use our Services, maintain shopping cart functionality, improve performance, and support marketing and advertising activities.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality or availability of certain features of the Services.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect your personal information from unauthorized access, misuse, loss, disclosure, alteration, or destruction.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to provide the Services, fulfill orders, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

The length of time we retain information may vary depending on the nature of the information and the purpose for which it was collected.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a copy of certain personal information.
• Opt out of certain marketing communications.
• Withdraw consent where processing is based on your consent.
• Exercise other privacy rights provided under applicable law.

To submit a privacy-related request, contact us at support@birthwishofficial.com.

We may need to verify your identity before processing certain requests.

Children’s Privacy

Our Services are not intended for children to use independently where parental consent would be required under applicable law. We do not knowingly collect personal information from children in violation of applicable privacy laws.

If you believe a child has provided personal information to us improperly, please contact us at support@birthwishofficial.com.

Third-Party Websites and Services

Our website may contain links to third-party websites, services, or platforms.

We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, Services, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us at:

support@birthwishofficial.com